人类的决策
Oct 29th 2011 | from the print edition Thinking, Fast and Slow. By Daniel Kahneman. Farrar, Straus & Giroux; 352 pages; $30. Allen Lane; £25. Buy from Amazon.com, Amazon.co.uk
卡内曼描述了一个实验:要求实验参与者想象他们每人得到50英镑,尽管结果一样—都被告知他们只能留下20镑,而必须要损失30镑,但他们每个人表现却大不相同。卡内曼还告诉我们,如果说一种疾病使每10000人中有1286人死亡,或者表述为它使占人口总数的24.14%的人死亡,尽管后者的死亡人数是前者的两倍,但前者更有震慑力。形象生动的语言比简单的数字更为感染力。
from the print edition | Books and arts
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echo.chan 发表于 2011-11-7 08:52
TOWARDS the end of “Thinking, Fast and Slow”, Daniel Kahneman laments that he and his late collab ...
echo.chan 发表于 2011-11-7 09:01
they are then told they can “keep” £20 or must “lose” £30
原译:都被告知他们只能留下20镑,而 ...
echo.chan 发表于 2011-11-7 09:12
Yet this book is not a counsel of despair.
原译:当然这本书不是人们悲观的忠告
这句话,会这样理解: ...
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