[2012.04.07] 普遍膨胀的危险

引用 migmig 2012-4-7 01:29

本帖最后由 migmig 于 2012-4-7 01:45 编辑

原文红色的都是有疑问的，求斧正。

When you reflect on all the symbols, gestures, and phrases that bombard your everyday existence, you may find a panoply of simple words that are missing a definition. Case in point: How many times have you or a friend said “I’d like a Venti latte” without pausing to consider what Venti actually means?

The inspiration for this blog post is Starbuck’s introduction of the Trenta, a drink size larger than Venti that will soon be available for iced beverages. How much larger than a Venti, which is 24 ounces? Try seven more ounces, a total of 31. That’s a lot of iced coffee, sugar and milk.

(Who is the “Starbuck” that inspired the coffee chain’s name? We explore that here.)

First of all, here are the size options: Tall (12 ounces), Grande (16), Venti (24), and soon, Trenta (31).

Let’s briefly address “tall.” This designation by the coffee company is considered by many to be a classic instance of corporate language manipulation. “Tall” sounds like “small” but means something close to the opposite. The result arguably encourages a consumer to think a little less about the size of his or her beverage as well as the size of the bill.

“Grande” is Italian for “large,” “Venti” means “twenty,” and “Trenta” is “thirty.” Why isn’t the 16-ounce size “Sedici” (Italian for sixteen) instead? One could point out that “Grande” conjures up associations with the English “grand.” The word is also ubiquitous in general food marketing so that it may convey a sense of mystery that doesn’t seem foreign enough to become alienating to a consumer. Perhaps the as the names of drink sizes shift from the most familiar (“Tall”), to the most exotic (“Trenta”), consumers prefer the more obscure names so as not to remind themselves of the cost or calorie count of what they are about to drink.

To close, consider the poetic mystery of the origin of the word “coffee.” Follow the term across continents in search of its source, here.
Read more at http://hotword.dictionary.com/starbucks-<b%20style="color:black;background-color:#t3Kk1Mm2Z8j3PXzl.99

引用 yannanchen 2012-4-7 02:21

The perils of panflation普遍通胀的危险

通胀中的通 来自 通货，即currency
所以 普遍通胀 不好， 还是 用 普遍膨胀

引用 yannanchen 2012-4-7 06:06

Pizzas now come in regular, large and very large匹萨现在越来越大

this is an obvious mistranslation: Let us rewrite the original as:
Pizzas now come in regular size, large size and ver large size.

引用 悠悠万事97 2012-4-7 06:14

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airlines have been issuing so many miles航空公司发行了如此之多的旅程
这里指的是你买某航空公司的一次机票，它就会给你一定的免费里程，可以在下次再买它的机票是算进去。比如你这次飞10000公里，你就可能赚到1000公里的里程，下次买一张5000公里的机票只花4000公里的钱就行了（当然，只是理论上的）。

In Britain the proportion of A-level students given “A” grades has risen from 9% to 27% over the past 25 years. 过去25年中，在英国参加高级考试的学生被评为A级的从9%上升至27%。
这里的A-level考试相当于中国的高考。我觉得香港是把A-level译成“预科”的。

引用 yannanchen 2012-4-7 06:24

airlines have been issuing so many miles (for spending on the ground as well as in the air) that the total stock is worth more than all the dollar notes and coins in circulation. Central bankers would shudder at such reckless inflationary policies—were they not themselves earning triple miles up in first class.航空公司发行了如此之多的旅程（地面和空中消费），总体市值已经超过流通中的全部美元钱币和硬币。若不是央银行长们因为坐在头等舱可以赚三倍里程，可能会对这样不计后果的通胀政策不寒而栗。

My explanations:

航空公司对旅客买机票所花的钱（spending in the air） 以及住进指定的旅馆，在指定的餐厅用餐（spending on the ground） 都承诺奖励免费飞行哩数（issuing so many miles）. 由旅客积累到一定数目后兑现（redemption）, 但是redeem 时有一定手续费（redemption fee）。
这些免费飞行哩数积累的总量称为total stock, 是有价值的东西，其价值相当于飞行时如果购票的票价。
多年来， 这些未兑现的免费飞行哩数的总数的价值比现时流通中的货币（纸币加上硬币）总量还高。（the total stock is worth more than all the dollar notes and coins in circulation.）
央行总裁坐头等舱，其票价不菲， 所以赢得免费飞行哩数比经济舱票要多两倍。

引用 yannanchen 2012-4-7 06:32

makes it harder to assess the going pay rate.

使得评估市场现行薪率（即劳动市场上某种人才的平均工资水平）变得困难

引用 携晚风 2012-4-7 08:31

引用 migmig 2012-4-7 09:28

悠悠万事97 发表于 2012-4-7 06:14
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airlines have been issuing so many miles航空公司发行了如此之多的旅程

取的是牛津词典的这个意思。
A level 1  
/ ˈeɪ levl; ˋe lɛvl/ (infml 口) = advanced level (advance): When are you taking A level/your A levels? 你什麽时候参加（英国普通教育文凭的）高级考试? * How many A levels have you got? 你在（英国普通教育文凭的）高级考试中有几项及格? Cf 参看 O level, GCSE.

引用 sww7443 2012-4-7 13:13

引用 悠悠万事97 2012-4-7 13:26

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英国法律规定，孩子4岁必须上学前班，5岁上小学，11岁上中学，16岁参加GCSE 考试（5-16岁为法定全日制教育，孩子不受教育的家长会被政府起诉）。GCSE之后，有志深造的孩子读两年A-level，然后参加A-level考试，大学根据A-level成绩录取。

由此认为，牛津辞典的解释没有说明该项考试与大学入学之间的关系，也没有说到A-level实质上是高中学生的最后考试，因此没有切中要害。

引用 migmig 2012-4-7 13:44

悠悠万事97 发表于 2012-4-7 13:26
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英国法律规定，孩子4岁必须上学前班，5岁上小学，11岁上中学，16岁参加GCSE 考试（5-1 ...

A-level
a British exam taken in a particular subject, usually in the final year of school at the age of 18
You need three A levels to get onto this university course.
确实翻作“高级考试”有把专有名词扩大化的问题。
要么“英国普通教育文凭的高级考试”，要么不翻吧。

引用 不福不行 2012-4-8 10:25

引用 zhangyu5230 2012-4-8 13:37

Women will never squeeze back into their old clothes unless they reject size inflation.除非女性拒绝“尺码膨胀”，她们是不会挤回旧衣服中的。

这样翻会不会更易于理解。。。

除非女性同胞们认识到服装领域‘尺码膨胀’的严重性，并抵抗这种膨胀，不然他们呢是不会愿意努力让自己穿回以前尺码的衣服的。（即减肥）

引用 WZRzai2011 2012-4-15 12:59

引用 po739se 2012-4-16 14:50

声色并茂，实在是精品啊。

引用 844753611 2012-4-16 16:08

厉害！！

引用 guochenyu 2012-4-16 17:20

总算不是图表文章了 不错，辛苦斑斑了

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