2022.02.10美国的体育博彩正在爆炸性增长

shiyi18

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Sports betting in America is exploding
But rapid legalisation may also increase harm for addicted gamblers
Feb 10th 2022


In early february Jim McIngvale, a businessman from Houston, crossed Texas’s border with Louisiana to place a $4.53m bet on his phone. In making America’s biggest-ever online bet, Mr McIngvale is pinning his hopes on the victory of the Cincinnati Bengals, the underdogs, in the Super Bowl on February 13th. He is the boldest among tens of millions of Americans who will place bets this weekend. His staggering wager reflects a broader trend: the market for legal betting is surging in America—along with attendant risks.

Since the Supreme Court struck down a law that banned sports gambling outside Nevada in 2018, 33 states as well as Washington, DC have legalised it. Seven more states have legislation in the works. The betting landscape is rapidly changing: 45m more Americans than last year can now legally bet on the 2022 Super Bowl in their home state. Many more, like Mr McIngvale, can travel to a neighbouring state to do so.

In less than four years, $97bn has been wagered in legal bets across America, yielding over $7bn in revenue for gambling operators and $923m in taxes. In October 2021 alone, Americans put down a record $7.5bn, 87% of it online. That was an eight-fold increase on the same month in 2018. Experts anticipate that the sports-betting market will keep growing. By 2028 it is expected to be worth $140bn.


The National Football League (NFL), which at first refused to team up with betting platforms, now welcomes the influx of cash. In a deal worth a reported $1bn, three betting companies—Caesars Entertainment, DraftKings and FanDuel—became official partners of the league. The NFL reportedly expects to rake in $270m in advertising revenue this season as betting companies urge fans to buy in. DraftKings doubled its marketing budget in the first nine months of 2021. FanDuel spent over $1bn on ads in the first half of the year. On the opening weekend of the NFL’s latest season, 58.2m online bets were placed, a 126% increase on 2020. The American Gaming Association estimates that at the last Super Bowl more than 23m bettors wagered $4.3bn on the game. This year they expect more than 31m Americans to bet $7.6bn.

Swift legalisation means that America may well face a parallel rise in gambling addiction. Sports bettors are twice as likely as other gamblers to become addicted. Live online betting makes it easier to bet faster and more frequently, leading to riskier gambling. The American Gaming Association launched a campaign that urges gamblers to set a budget before the game and get support when necessary. As sports betting becomes mainstream some will benefit—Mr McIngvale’s bet would net $7.7m. Many others could suffer.




每日图表
美国的体育博彩正在爆炸性增长
但快速合法化也可能增加对成瘾赌徒的伤害
2022年2月10日



2月初，来自休斯顿的商人Jim McIngvale越过德克萨斯州与路易斯安那州的边界，在他的手机上下了453万美元的赌注。在进行美国有史以来最大的网上赌注时，麦肯维尔先生将希望寄托在2月13日的超级碗比赛中处于劣势的辛辛那提孟加拉队的胜利上。他是本周末将下注的数千万美国人中最大胆的一个。他惊人的赌注反映了一个更广泛的趋势：美国的合法博彩市场正在激增--伴随着相应的风险。

自从最高法院在2018年推翻了禁止内华达州以外的体育赌博的法律以来，33个州以及华盛顿特区已经将其合法化。还有七个州的立法正在进行中。博彩业的格局正在迅速变化。与去年相比，又有4500万美国人现在可以在自己的家乡合法投注2022年的超级碗比赛。还有更多的人，像McIngvale先生一样，可以前往邻近的州进行投注。

在不到四年的时间里，美国各地的合法赌注已经达到了970亿美元，为赌博业者带来了超过70亿美元的收入和9.23亿美元的税收。仅在2021年10月，美国人就投入了创纪录的75亿美元，其中87%是在线投注。这比2018年同月增长了8倍。专家预计，体育博彩市场将继续增长。到2028年，它的价值预计将达到1400亿美元。


美国国家橄榄球联盟（NFL）起初拒绝与投注平台合作，现在欢迎现金的涌入。在一项价值10亿美元的交易中，三家博彩公司--凯撒娱乐、DraftKings和FanDuel--成为联盟的官方合作伙伴。据报道，由于博彩公司敦促球迷购买，NFL预计本赛季将获得2.7亿美元的广告收入。在2021年的前九个月，DraftKings的营销预算翻了一番。FanDuel在今年上半年的广告支出超过10亿美元。在NFL最新赛季的开幕周末，有5820万次在线投注，比2020年增长了126%。美国博彩协会估计，在上一届超级碗比赛中，有超过2300万投注者在比赛中下注43亿美元。今年，他们预计将有超过3100万美国人下注76亿美元。

迅速合法化意味着美国很可能同时面临赌博成瘾的上升。体育投注者成为赌徒的可能性是其他赌徒的两倍。现场在线投注使人们更容易更快、更频繁地投注，从而导致更多的赌博风险。美国博彩协会发起了一项运动，敦促赌徒在比赛前制定预算，并在必要时获得支持。随着体育博彩成为主流，一些人将会受益--麦英伟先生的赌注将净赚770万美元。其他许多人可能会受到影响。